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All about Swiss chocolate


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Must knows about Swiss chocolate

  • You can visit several chocolate factories, museums and exhibitions throughout the country.
  • We also recommend a visit to one of the many specialized Swiss chocolate shops.
  • Budget-friendly chocolate shopping can be done in any Swiss supermarket.
Bars of Swiss chocolate

Bars of Swiss Cailler chocolate.

Discover Switzerland’s chocolates

Chocolate is a Swiss delicacy you shouldn’t miss. You can choose from many activities: from multi-media museum tours to simple shopping trips in a nearby supermarket. They're all perfect for rainy days. Whether or not you’re a chocolate fan yourself, it’s interesting to learn about this iconic Swiss product.

Visit chocolate museums and factories

Many of the larger Swiss chocolate brands offer museums, exhibitions, (outlet) stores, workshops and other chocolate activities. The main ones are:

  • Maison Cailler in Broc. There’s an interesting multi-media museum tour. You can see part of the factory, enjoy free sample tasting and try even more products from the confectionery and the shop. Workshops are available too;
  • the Lindt Experience in the Museum of Transport in Lucerne. This is an educational and fun attraction including the tasting of a few famous round Lindor truffle balls. You can visit the Lindt shop as well;
  • the Lindt Home of Chocolate in Kilchberg near Zurich. This modern building hosts the world’s largest Lindt shop, a chocolate fountain, a beautiful area for workshops and a large interactive exhibition;
  • Aeschbach Chocowelt in Root near Lucerne, which is a fun activity for the entire family. You’ll learn about the chocolate making process, watch chocolatiers from up close and create your own personalized chocolate bar;
  • Maestrani’s Chocolarium in Flawil, where products of the Munz and Minor chocolate brands are manufactured. It offers a discovery tour and several courses for visitors of all ages;
  • Läderach, with the 'House of Läderach' in Bilten, offering factory tours and workshops. A showroom and tasting sessions are available in Vevey, and regular shops can be found all over the country;
  • the Felchlin factory shop in Ibach/Schwyz;
  • the Kambly Experience: a visitor centre and huge shop with regular and outlet products, connected to the Kambly factory. Kambly produces all sorts of cookies, sweets and savory snacks and isn’t an actual chocolate brand. We still think it deserves being listed here, as chocolate lovers may appreciate cookies too.

Shop in specialized chocolate stores

It's easy to plan a chocolate shopping tour in larger Swiss towns, as you'll encounter lots of specialized chocolate shops and boutiques there. The list below is not exhaustive, but includes some of the more prominent shops.

  • Läderach, which is pricey and exquisite, but absolutely worth it. Tip: buy a package with a sample selection of small chocolate plate parts in several flavors. You’ll find shops in larger towns throughout the country.
  • Lindt, to be found on several tourist hotspots such as the Museum of Transport in Lucerne and at Jungfraujoch, but also in the other towns such as Interlaken, Olten and Basel. The shiny Lindor truffles balls in many flavors are highly recommended. You can also pay a visit to the factory outlet store in Kilchberg (near Zurich).
  • Sprüngli, with beautiful shops to be found on many locations in Zurich and in a few other larger cities lake Basel, Bern and Geneva.

Here are some tips per town:

Find chocolate products in supermarkets

You’ll find many chocolate products in any Swiss supermarket, from exquisite truffles to affordable bars. There may also be locally and regionally produced chocolates. The flat bars make for excellent souvenirs, as most of them can be kept for months. Swiss chocolate is used in other supermarket products too, such as cookies, cakes and ice creams.

Apart from the major brands like Lindt, Cailler and Frey, these are some of the other brands you may encounter:

  • Toblerone, which is famous for its mountain-shaped bars with the iconic Matterhorn painted on the package. The yellow bars are most common. They consist of milk chocolate with honey and almonds. Tip: break the individual chocolate triangles by pushing them towards the inside (in the direction of the adjacent triangle), not to the outside;
  • Milkboy, available in Switzerland and the US. They offer bars in several traditional flavors;
  • Munz, creating crunchy bars with a cookie, caramel or fruit core and a chocolate layer;
  • Minor, offering regular and soft chocolate bars, mostly with hazelnuts;
  • Gottlieber, mostly known for its “Hüppen”: thin, crepe-like cookie rolls filled with chocolate or gourmet cream;
  • Ragusa, presenting soft chocolate bars with hazelnuts and almonds;
  • Villars, from the canton of Fribourg. Their range includes biological chocolate and liqueur bars;
  • Torino, one of the brands offering blond chocolate, which consists of caramelized white chocolate.

Explore vegan chocolate options

Many Swiss chocolate products include Swiss dairy, and are therefore not vegan. But there are vegan options:

  • Many dark chocolate bars are vegan. Check the ingredients to make sure.
  • Look for biological supermarkets (in German: ‘Reformhaüser’ or ‘Bioläden’). Examples are ‘Alnatura’ and ‘Portanatura’. A larger selection of lactose free and vegan chocolates can be found there. You can locate such stores at www.biopartner.ch.
  • Most larger supermarkets have at least some vegan brands and products. Look for ‘Veganz’ in Coop supermarkets for example, and for ‘Alnatura’ in Migros stores.
  • Order from this Swiss Schoccolatta webshop, offering raw and vegan Swiss chocolates.

Order Swiss chocolate online

Can’t wait to have some Swiss chocolate at home? Some chocolate webshops offer international shipping. The options and costs differ per shop, so check the terms and conditions first. Examples are:

Enjoy the Chocolate Train

The chocolate facotry Maison Cailler can also be visited by Chocolate Train. This is a fully arranged train and bus trip from Montreux to the chocolate factory in Broc and the cheese factory near Gruyères.

Visit the annual chocolate festival

The "Festichoc" festival is a must for chocolate lovers. It's held in Versoix along Lake Geneva. Dates are in late March or early April.

Participate in guided chocolate tours

A guide can teach you a whole lot about Swiss chocolate. You can book several guided chocolate tasting tours. Please find options below.

CHOCOLATE-RELATED THINGS TO DO

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Maison Cailler

This chocolate factory and multi-media museum allows visitors to learn about the making of delicious Swiss chocolate.

More

Chocolate Train

Enjoy a one-day train and bus trip from Montreux, visiting the cheese and chocolate factories near Gruyères.

More
  • Attraction type: Culinary tour, Cheese;
    Culture;
    Culinary tour, Chocolate;
    Scenic trip, By train;
    Scenic trip, By bus
  • Escort: independent (no guide)
  • Region: Montreux (South-West Switzerland)
  • Duration: 1 day or less
COVID-19 Clean & SafeActivities with extra hygiene measures to guarantee your safety. Swiss "Clean & Safe" label or similar. Free cancellationAt least one (usually all) retailers listed here offer free cancellation for this activity

Entrance tickets to Maestrani’s Chocolarium

Entrance tickets to Maestrani’s Chocolarium: a Swiss chocolate factory in Flawil, where you can learn about chocolate, watch how it's made, taste it and buy it.

Details & prices
  • Attraction type: Culinary tour, Chocolate;
    Culture, Museum
  • Escort: independent (ticket only)
  • Duration: 1 day or less
  • Details & booking: Viator.com
  • More ways to book: Tiqets, GetYourGuide
Badge of ExcellenceThis activity meets the highest Viator quality standards and is well reviewed by travelers. More information. COVID-19 Clean & SafeActivities with extra hygiene measures to guarantee your safety. Swiss "Clean & Safe" label or similar. Free cancellationAt least one (usually all) retailers listed here offer free cancellation for this activity

Geneva walking tour and chocolate tasting

This 3-hour guided walking tour takes you to the old town center, along the best chocolateries, and on a short boat trip across the lake.

Details & prices
COVID-19 Clean & SafeActivities with extra hygiene measures to guarantee your safety. Swiss "Clean & Safe" label or similar. Free cancellationAt least one (usually all) retailers listed here offer free cancellation for this activity

Zurich tour with boat ride and Lindt chocolate factory outlet

The tour starts with a coach ride in the center of Zurich. You'll then board the Dolderbahn cogwheel train for a short ride to a viewpoint. The tour continues on foot and on a boat to see Lake Zurich. The next stop is the chocolate factory outlet, before taking the coach back to the city.

Details & prices
  • Attraction type: Culinary tour, Chocolate;
    City tour
  • Escort: guide
  • Region: Zurich (Region Zurich)
  • Duration: 1 day or less
  • Details & booking: Viator.com
Badge of ExcellenceThis activity meets the highest Viator quality standards and is well reviewed by travelers. More information. COVID-19 Clean & SafeActivities with extra hygiene measures to guarantee your safety. Swiss "Clean & Safe" label or similar. Free cancellationAt least one (usually all) retailers listed here offer free cancellation for this activity

Small-group mountain, cheese & chocolate tour from Zurich

Your day trip starts with a bus ride from Zurich to Rapperswil and the herbal garden in Stein. You'll then visit the Appenzeller show dairy and travel by cable car to the Hoher Kasten for great views. Next up is a chocolate demonstration in a boutique in Appenzell.

Details & prices
  • Attraction type: Culinary tour, Cheese;
    Scenic trip;
    Natural site;
    City tour;
    Culinary tour, Chocolate
  • Escort: guide
  • Region: Zurich (Region Zurich)
  • Duration: 1 day or less
  • Details & booking: Viator.com
Badge of ExcellenceThis activity meets the highest Viator quality standards and is well reviewed by travelers. More information. COVID-19 Clean & SafeActivities with extra hygiene measures to guarantee your safety. Swiss "Clean & Safe" label or similar. Free cancellationAt least one (usually all) retailers listed here offer free cancellation for this activity

Full day trip to medieval Gruyères and chocolate factory from Geneva

After a scenic bus ride you'll arrive in the medieval tiny town of Gruyères to admire the castle and the ancient houses. Visits to the Maison Cailler and the cheese factory are included too, and you'll have time to explore Gruyères on your own and have lunch.

Details & prices
  • Attraction type: Culinary tour, Cheese;
    Culture, Museum;
    Culinary tour, Chocolate;
    Scenic trip, By bus
  • Escort: guide
  • Region: Geneva (South-West Switzerland)
  • Duration: 1 day or less
  • Details & booking: Viator.com

Chocolate, cheese and Lucerne tour from Zurich

The day starts with the Lindt chocolate factory outlet. Next up is a scenic drive to the historical center of Lucerne. A drive through the Emmen valley gets you to the Kambly Experience to learn about cookies, and taste/buy them! Finally you'll visit the dairy to see cheese making.

Details & prices
  • Attraction type: Culinary tour, Cheese;
    City tour;
    Culinary tour, Chocolate;
    Scenic trip, By bus
  • Escort: guide
  • Region: Zurich (Region Zurich)
  • Duration: 1 day or less
  • Details & booking: Viator.com
Badge of ExcellenceThis activity meets the highest Viator quality standards and is well reviewed by travelers. More information. COVID-19 Clean & SafeActivities with extra hygiene measures to guarantee your safety. Swiss "Clean & Safe" label or similar. Free cancellationAt least one (usually all) retailers listed here offer free cancellation for this activity

Swiss cheese, chocolate and the GoldenPass train from Geneva

This varied day trip from Geneva includes a bus ride along the lake to the medieval town of Gruyères, visits to the cheese and chocolate factory, and a scenic ride with the GoldenPass train.

Details & prices
COVID-19 Clean & SafeActivities with extra hygiene measures to guarantee your safety. Swiss "Clean & Safe" label or similar. Free cancellationAt least one (usually all) retailers listed here offer free cancellation for this activity

Privately guided scenic cheese and chocolate tour from Interlaken

During this packed day trip, your private guide will take you to the cheese and chocolate factories near Gruyères, and the medieval town center. Next, there's a scenic ride to the city of Bern to explore the historical highlights. Hotel pickup, water and cheese and chocolate samples are included.

Details & prices
  • Attraction type: Natural site;
    Culture;
    City tour;
    Culinary tour, Chocolate;
    Culinary tour, Cheese
  • Escort: private guide
  • Region: Interlaken (Bernese Oberland)
  • Duration: 1 day or less
  • Details & booking: Viator.com
  • More ways to book: GetYourGuide

Insider tips about Swiss chocolate

  • If you have a sweet tooth, try blond chocolate (caramelized white chocolate).
  • The ‘Prix Garantie Swiss Rock’ from Coop supermarkets is a tasty alternative to the more expensive Toblerone.
  • Discount chocolate shopping can be done in stores like Denner, Lidl and Aldi. If you’re specifically looking for Swiss chocolate, check the origin of products. Cheap chocolate brands are also available in Coop stores ('Halba' and "Prix Garantie') and Migros stores ('M-Budget'). Find more budget tips here.
  • Products in outlet stores, such as the Lindt store in Kilchberg, can be cheaper than in regular stores. There may be special offers or discounted factory leftovers.
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